I am a passionate software developer based in California. I excel in conceptualizing innovative solutions to real-world challenges and applying data-driven and strategic methodologies to implement them, delivering the best user experiences. My main interest lies at the intersection of software development and marketing, specializing in creating solutions that drive engagement and growth.
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-- MY JOURNEY --
My journey began with a passion for software development and marketing, aiming to make a difference
with innovative solutions and presenting them effectively to the world.
Digital Marketing Web Developer
The Korea Daily, Los Angeles CA, Feb.2023-Present- Analyzed ad campaign performance based on web traffic data, impressions, click-through rates (CTR), demographics (age, gender, location), and user behavior and developed data-driven solutions to enhance ad effectiveness.
- Redesigned and developed new marketing tools, such as expandable video spots, in collaboration with content creators, account executives, and marketing strategists to target a younger demographic, resulting in a 50K increase in website traffic and over $1M in additional revenue.
- Crafted 5+ microsites for ad campaign specials, integrating Google Analytics for precise traffic tracking.
- Utilized Google API to generate diverse display ad spaces on main website, including static ad, and interactive ad in various media type.
- Implemented/Embedded ad with Video/IMG/third-party/1x1 tags for KD-designed ad spots, while also generating tracking links and analytics pages for providing convenient report.
- Developed a web platform in React for creating forms, simplifying the process of generating invoices and banner reports with intuitive input fields, thereby enhancing efficiency for account executives.
- Successfully led and executed 30+ strategic advertising campaign planning initiatives, including collaborations with prominent brands such as McDonald’s, United Health Care, Ca Lottery, LACMA, Lexus, Samsung, Hanmi Bank, US Metro Bank, Toyota, and Wire Barley
Frontend Software Developer Internship
Apparel Net Systems, Los Angeles CA, July.2022-Feb.2023Internship provided a practical, hands-on experience in addressing real-life challenges through collaboration with research, design, data, and marketing teams, enhancing my understanding of the significance of each team's contribution and synergistic effect it creates.
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- Created a responsive web app of wholesale manufacturing ERP system in fashion industry that works across desktops, tablets, and other devices, utilizing PHP, HTML, CSS, JavaScript, jQuery, and various libraries.
- Transformed 30+ intricately designed UI pages into flawless functional code, capturing the core essence of each design element.
- Connected MySQL database to UI, boosting data storage and retrieval efficiency by 10% for faster user-responsive response times.
- Integrated RESTful APIs and data sources to fetch and display dynamic content, enhancing the functionality and interactivity.
- Exemplified my ability to bridge the gap between design and development and proactively identified potential bottlenecks.
Academic Researcher research
University of Wisconsin-Madison, Visualization lab (Prof Yea-Seul Kim), Madison WI, Sept.2021-May.2022Working as an undergraduate research assistant provides valuable insights into the importance of understanding the needs and behaviors of different user groups and tailoring the technology/frontend accordingly to meet those needs effectively.
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- Participated in a research of how visualization interpretation and exploration can be done for blind and low vision users.
- Created a corpus based on visual datasets and applied a self-training AI system into the Q&A engine to facilitate access to visual data for visually impaired individuals.
- Performed open coding for AI training with collected questions from visually impaired participants accessing visuals
- Queried data earned from visually impaired participants accessing the visuals to get data source for Q&A engine
Full Stack Developer Intern
Haug Co, Daegu, Korea, Jan.2021-July.2021During my first internship in eyewear industry, I explored various roles from database management to frontend development, sparking my passion for user research and frontend work.
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- Participated in developing a centralized database system from its design for managing user input across the multiple eye rim machines all at once
- Collected 5000+ machine managers' feedback and participated in top-to-bottom redesign of standalone GUI
- Wrote over 1000+ unit tests using Jest for every new feature, ensuring thorough bug identification and correction.
-- Featured Projects --
Every project brought its own set of challenges and opportunities, enabling me to utilize my diverse skill set and expertise to deliver impactful solutions, taking on spectrum of roles within each project.
Projects
WHITE BOARD
Collaborative whiteboard for real-time math tutoring solution sharing (socket not working in demo)
