Front-End Developer specialized in UI/UX Research and Marketing

I am a web developer and UI/UX researcher passionate about creating intuitive digital experiences.

MY JOURNEY

I began with a passion for building and presenting innovative solutions at the intersection of software and marketing.

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Ipsos, Los Angeles CA, Oct.2024-Dec.2024

Conducted user and competitor research on Samsung TV Health, analyzing behavior across 5+ user groups to optimize UI/UX design.
Designed usability studies and A/B tests and tested with 50+ participants to enhance navigation, accessibility, and engagement
Developed detailed user personas, journey maps, and wireframes to translate findings into actionable design enhancements

The Korea Daily, Los Angeles CA, Feb.2023-Oct.2024

Blended development with content strategy to optimize multilingual landing pages and improve user engagement across editorial campaigns.

Analyzed ad campaign performance using web traffic metrics (impressions, CTR, demographics, user behavior), and developed data-driven strategies to improve campaign effectiveness and ROI.
Developed new marketing tools (e.g., expandable video spots) in collaboration with content creators and strategists, increasing website traffic by 50K and generating over $1M in additional revenue.
Built 5+ microsites for ad campaign specials, integrating Google Analytics and SEO optimization for precise tracking and improved discoverability.
Leveraged Google APIs to dynamically generate diverse display ad spaces on the main website, including static and interactive ads across multiple media formats.
Embedded ads using video, image, third-party, and 1x1 tags, and created tracking links and analytics dashboards to support streamlined reporting.
Developed a React-based internal tool for generating ad forms and invoices, significantly improving workflow efficiency for account executives.
Successfully led and executed 30+ strategic ad campaign initiatives with major brnad including McDonald’s, United Health Care, Ca Lottery, LACMA, Lexus, Samsung, Hanmi Bank, US Metro Bank, Toyota, and Wire Barley.

Apparel Net Systems, Los Angeles CA, July.2022-Feb.2023

Built UI components for a multi-brand e-commerce platform while collaborating with design and QA to align product vision and user experience.

Created a responsive web app of wholesale manufacturing ERP system in fashion industry that works across desktops, tablets, and other devices, utilizing PHP, HTML, CSS, JavaScript, jQuery, and various libraries.
Transformed 30+ intricately designed UI pages into flawless functional code, capturing the core essence of each design element.
Connected MySQL database to UI, boosting data storage and retrieval efficiency by 10% for faster user-responsive response times.
Integrated RESTful APIs and data sources to fetch and display dynamic content, enhancing the functionality and interactivity.
Exemplified my ability to bridge the gap between design and development and proactively identified potential bottlenecks.

University of Wisconsin-Madison, Visualization lab (Prof Yea-Seul Kim), Madison WI, Sept.2021-May.2022

Explored how users interpret data visualizations, sparking my interest in inclusive front-end design rooted in user behavior and perception.

Participated in a research of how visualization interpretation and exploration can be done for blind and low vision users.
Created a corpus based on visual datasets and applied a self-training AI system into the Q&A engine to facilitate access to visual data for visually impaired individuals.
Performed open coding for AI training with collected questions from visually impaired participants accessing visuals
Queried data earned from visually impaired participants accessing the visuals to get data source for Q&A engine

Haug Co, Daegu, Korea, Jan.2021-July.2021

Rotated across backend and frontend tasks in the eyewear industry, where I discovered my passion for UI development and user-facing systems.

Participated in developing a centralized database system from its design for managing user input across the multiple eye rim machines all at once
Collected 5000+ machine managers' feedback and participated in top-to-bottom redesign of standalone GUI
Wrote over 1000+ unit tests using Jest for every new feature, ensuring thorough bug identification and correction.